Principles Over Predictions
We started Kythond Byl in 2019 because we were tired of watching people make investment decisions based on noise rather than understanding. Most firms either overwhelm you with jargon or oversimplify to the point of uselessness. We thought there might be room for something different.
Why We Think About Investments Differently
The financial industry tends to make everything seem complicated—sometimes intentionally. After working with hundreds of clients across Ireland, we noticed a pattern. People don't actually need more information. They need better frameworks for making sense of what they already know.
Our approach grew from watching what actually helps people make sound decisions. Not flashy predictions or market timing tricks, but solid theoretical foundations that hold up when markets get messy. Which they always do eventually.
We focus on investment theory because understanding the underlying principles matters more than reacting to daily market movements. This sounds obvious, but it's surprisingly rare in practice.
What Guides Our Work
These aren't mission statement fluff. They're the standards we actually try to meet when working with clients and developing educational resources.
Evidence-Based Thinking
We build our guidance on research and data rather than intuition or market folklore. When something doesn't have empirical support, we say so clearly.
Clear Communication
Complex ideas can be explained without dumbing them down. We aim for clarity without sacrificing accuracy, which takes more work but produces better understanding.
Honest Limitations
No one can predict markets consistently. We focus on what can be understood and managed rather than pretending to know what's unknowable.
How We Actually Work With People
Most of our clients come to us after trying to navigate financial decisions on their own—or after getting generic advice that didn't quite fit their situation. We start by understanding what you're actually trying to accomplish, not just your risk tolerance score.
Then we help you build a framework for thinking about investments that makes sense for your specific circumstances. This usually involves challenging some assumptions, clarifying others, and occasionally admitting when there isn't a clear answer.
- We assess your current understanding and identify knowledge gaps that matter most
- We explain the theoretical foundations behind different investment approaches
- We help you develop criteria for evaluating financial decisions independently
- We provide ongoing education as markets evolve and your situation changes
Who You'll Work With
We're deliberately small. This allows us to maintain the quality of attention each client deserves without turning education into a production line.
Fionnlagh Creevy
Senior Investment Educator
"I spent the first part of my career at larger firms where speed mattered more than understanding. That frustrated me. When people actually grasp investment theory, they make better decisions and sleep better at night. Both matter. I founded Kythond Byl to focus on that deeper understanding rather than transaction volume. It's slower work, but it produces lasting results."